Our Story

We are a team of working mums who want to save other parents time from conducting research and sourcing on age-appropriate toys and instead, dedicate that time to playtime!

WHY IS PLAYTIME IMPORTANT TO YOUR BABY?

Playtime is a great way for parents and caregivers to build that vital bond with their baby while stimulating their imagination and developing their dexterity. It’s a myth that babies can’t play, even if they don’t seem to be ‘doing much’ yet—they’re still taking everything in.

A big part of baby hitting key milestones and gaining skills has to do with the materials, experiences and opportunities to practice that baby receives. By choosing toys and activities that match what your little one is ready to work on, you make the most of your infant’s awake times and set the stage for important early learning. Playtime helps baby to continuously master and reinforce concepts that become important milestones.

HOW CAN WE HELP?

The world of toys is wonderful but it can become overwhelming. As working parents with limited time, we understand the challenges of having to pick the right toy for the right time. The right toys can help aid a child's cognitive development in multiple ways. We have curated kits of toys that are learning tools for our children, instead of just tools for entertainment.